An Interactive Promotion
A collection of 12 stickers will be randomly placed on Dole Bananas from April 15–May 15, 2000. Seven of the 12 sticker questions will include recipe guides, which encourage consumers to return to the store for additional purchase. Once consumers download these recipes, which include a shopping list of ingredients, they will need to go shopping to purchase the additional ingredients for the recipe. With the success of their culinary creations, we’re sure consumers will return to ask.com with additional recipe questions.

Big Consumers Sweepstakes with 1,001 Prizes
Once at www.ask.com, consumers will be asked if they would like to enter the “Ask Jeeves for Kids and Bobby Banana Family Sweepstakes.” One sweepstakes winner will receive a family trip for four to Honolulu. The trip, valued at $15,000 includes airfare, hotel accommodations for five nights, a rental car and family package.

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